Honestly, you might be living in a box if your not in tune with the creative scene in Fresno. We are so much more than being known for monthly art-hops, taco truck throwdowns, and having passionate Downtown revitalization efforts.
This is a space for the story behind the creatives. This is the story of the people. I wanted to start my first segment focusing on John Quiroz; founder of Love The Captive.
Name: John Quiroz
Title: Curator. Farmer. Plumber. Founder of Love The Captive.
What is Love The Captive?
After I was done playing music in 2005, I noticed there wasn’t a collective of promoters in Fresno. There was a few, but none that were doing anything outside the box. I decided to start coordinating shows. Back then it was all about the music and the shows. We threw them anywhere we could – in churches, warehouses, houses, literally anywhere.
We never took a break. There’s been some years where we’ve done 10 shows in a year and there’s others where we’ve done 250 in a year. Nonetheless, we never stopped. For 14 years, Love The Captive has been known for shows.
What is LTC’s mission?
Our mission is to enhance and grow the careers of the artist’s we represent. We don’t believe in boundaries or systematic lines. We don’t believe in area codes and divisions – we’re all human. It’s not so much of a Fresno thing. It’s an everyone thing.
What is Summer Sweat?
Summer Sweat started when I was working at Peeves around 4- 5 years ago. The idea for Summer Sweat then was multiple stages, multiple genres, and hosted right on Fulton Street. I wanted to do something fun in the 100 degree plus Fresno weather, while others looked at the weather as a drag I wanted to embrace it and look at it more as a celebration. In the past it's been both a local and non-local lineup. Now for the first time ever in 2019 it’s made up of all locals that are all a part of LTC; which I'm really proud of.
What’s new for you guys?
Pretty soon we will be launching as a marketing agency for musicians and artists. No longer will you see “Love The Captive presents.”
We decided to make this change because throughout the years, we’ve accumulated many talented individuals who have certain skills. At this point we no longer need more people to do more shows, what we really need is a true music industry. A place where people can work on their music, record in studios, and get booked on tours. A place to market them in the right way. So it’s not like someone saying, “Hey my music is out” and hoping somebody listens to it. We want to feed and market these guys. I will still continue to do shows but under another moniker.
I’m excited, because this is my baby. The baby is now a teenager and it’s time to grow into something bigger.
What inspires you?
My family and my youth. I love looking back at my upbringing and the things I’ve experienced growing up. I don’t look back with the mindset of wishing I could go back to re-do things, but I look at it more of as motivation and security of where I’m going. My mom always had music bumping to Marvin Gaye, Aretha Franklin, and Whitney Houston. All these artists opened me up to different sounds. The sounds opened up my mind, and by the time I got to high-school I just wanted to get to know people and their stories. That’s what really motivates me, people.